New patients often say they wish we had a magic wand that we could wave over them to fix their teeth. Obviously this always brings jokes about other things we would use it for.
However we recently realised that we do have a wand that we use to give pain free injections ..... and let's face it, that's pretty magic!
So that became the focus of our new radio advertisements. We are so committed to helping nervous patients and so confident in the wand and our ability to wave it that we decided to make it public.
It was great fun putting the advert together with the brilliant teams at Mediaworks and NZME. There was a big sign in the recording booth that said "Smile Louder" which I thought was very fitting.
So if you hear the advert let us know. We love feedback.
And don't forget to smile louder!!!
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